Fab Lab is proposing to take digital culture and skills training to the 21st century through three online webinar training modules to catalyze economic recovery and development through technology education in the region in response to the global pandemic.
Digital Project Management
This module will tackle task management development and implantation assistance. Employees within local businesses and organizations tend to wear many hats, so task management is crucial. We provide a tailored training approach that capitalizes on the unique assists that nonprofits and local businesses have over other types of organizations. We can show how their size is not a limitation, but an assistant to an organization. This is done by demonstrating how current task management software, like Asana and Trello that are best suited for smaller scare organizations, can be tailored to provide.
Digital Branding and Marketing
A key aspect to any organization, be they a nonprofit or local business, is not only how to reach and retain involvement with a target audience, but develop a culture of growth and flourishing, opposed to stationary resilience model. Therefore, an organization will have to be proactive and foresee potential opportunities. This can be done by working from the “bottom up.” Topics to focus on will include digital brand building — content building, raising awareness, User Experience Design — creating user-friendly web interfaces, Digital Marketing — social media, Adwords, customer conversions, and Developing Search Engine Optimization (SEO) techniques in order to create website traffic by developing content and tags that are aligned with title tags for your website.
Web Development for E-commerce
We will navigate web hosting, servers, ports and how to select best options for your business. Servers and ports, how much space to purchase to optimize efficiency. Introduction to WordPress—a comprehensive guide to the powerful open-source and free platform. The most important features of WordPress are that you can create a dynamic website without any programming and design knowledge. WordPress is theme-based, which provides you options for various open-source and premium design themes, which can be integrated easily without any designing knowledge. We will be focusing on plugins and compatibility—from registration forms to photo galleries, from e-commerce storefronts, we distill the most useful and affordable plugins for non-profits and small businesses.
✓Workforce Solutions Borderplex
✓YMCA of El Paso
✓Creative Kids, Inc.
✓Paso del Norte Children’s Development Center
✓El Pasoans Fighting Hunger Food Bank
✓Big Brothers Big Sisters of El Paso
✓Texas Commission on the Arts for Local Artists